Back in the Box (and the Nursery): Balancing small business and parenthood

After a couple of months away from the day-to-day of Think Inside the Box, I’m excited to share that I’ve returned — the reason I was away is that we welcomed a brand new baby girl into the family. In other words, it is time to master balancing small business and parenthood.

Welcoming a new member into the family has been absolutely life changing. As it should be. It’s a whole new kind of learning curve — not unlike starting a business! Sleepless nights, unpredictable challenges, and moments of pure joy are now part of both my personal and professional life.

Being away gave me time to reflect on the importance of balance. Running a business requires passion, persistence and time, but so does parenting. I’m learning to navigate both — sometimes gracefully, sometimes with a bit of a wobble — and I’m grateful for the support from family, friends, and the Think Inside the Box community.

As I step back into the work of building experiences and creating space for play, I do so with a renewed sense of purpose and fresh eyes. If anything, becoming a parent has deepened my commitment to meaningful connection, accessibility, and fun — the same values at the heart of our business.

Thanks for sticking with us. I can’t wait to share what’s next!